POP PowderGel Eye Shadow
Welcome to Virtual Try-On
Follow the steps to find your perfect shade.
- Face the light to look your best.
- Try on any shade of Shiseido.
- Share your favourite looks.
Available in three finishes—matte, shimmer, and sparkle, and 18 shades inspired by the vibrant colors found in Japanese graphic art. Each color is named after an expressive sound, emotion, or action, expressed as onomatopoeia in the Japanese language. Dermatologist and Ophthalmologist-tested.
DERMATOLOGIST TESTED, OPHTHALMOLOGIST TESTED.
Hybrid Powder-Gel Technology
Hybrid Powder-Gel Technology lends this unique eye shadow a strong-yet-elastic structure that also functions as a protective moisture barrier.
Film-forming gel polymers
For flexible texture and enhanced wear.
An antioxidant-rich Japanese sea algae that protects and smooths.
Influenced by the vibrant colors found in Japanese graphic art, anime, and manga, this statement-making collection includes everything from a soft taupe to a vibrant violet.
Playing off the fact that the Japanese language incorporates more onomatopoeia than any other language, each color is named after an expressive sound, emotion, or action. For example, “Shari-Shari” loosely translates to the sound of ice crackling beneath your feet, while “Waku-Waku” describes the nervous excitement one feels before a date.
How to Use
Apply to lids and eye area using fingers or a brush. Build and blend as desired.
For a quick wash of color, use your ring finger to glide the silky shadow across eyes. To achieve a more diffused effect, use the NANAME FUDE Multi Eye Brush.